State Farm

State Farm Canada takes the lead with R.I.D.E

Aurora, Ontario.  December 04, 2008.  – For the fourth consecutive year State Farm® is the lead sponsor of the Reduce Impaired Driving Everywhere (R.I.D.E) Campaign Checks Rewards Booklet. State Farm has been a proud supporter of the R.I.D.E program for eight straight years.

Each year police across Canada conduct road side spot and sobriety checks during the holiday season. Their goal is to reduce incidents of impaired driving from coast to coast. In 2006, there were almost 13,000 alcohol related motor vehicle convictions in Ontario alone. This proves there is a need to continue to bring awareness to a socially unacceptable and illegal activity that is responsible for so much damage and loss of life.

“As North America’s largest automotive insurer State Farm is proud to support initiatives that help keep families safe on our roadways and in their communities,” says Lauragaye Jackson, State Farm Canada’s Marketing Manager. “Our agents and employees wish to thank the local police services we partner with that help reduce incidents of impaired driving across Canada. We are pleased to support their efforts with the R.I.D.E Checks Rewards Booklet.”

Please be a good neighbour. Don’t drink and drive.

About State Farm®

State Farm has been serving Canadians since 1938. State Farm and its affiliates are the fourth largest auto insurance provider, and the seventh largest property and casualty insurer in Canada. In addition to providing affordable car insurance rates, State Farm has more than 540 Canadian agents and 1300 employees providing insurance and financial services including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to our customers in Ontario, Alberta and New Brunswick. For more information, please visit statefarm.ca, join us on Facebook, follow us on Twitter, or see us on YouTube.

About the R.I.D.E Checks Reward Booklet

The 2008-2009 R.I.D.E. Blitz will run from November 28 through to January 3 across the Greater Toronto Area. RIDE Checks supports the efforts of police services in the GTA by allowing them to reward the law abiding citizens stopped in roadside spot checks with a small token of their appreciation. The RIDE Checks Passport to Safety delivers value added offerings as well as important safety information.