State Farm

A message to our customers For nearly 90 years (73 years in Canada) our customers have helped us build one of the most recognized and respected brands in the marketplace. Our agents and employees represent the State Farm brand each and every day and like a good neighbour, are there for you.  When you think of our brand you also think of our logo.

pocketAgent-iPhone
State Farm Pocket Agent® App

Today we are pleased to present a refreshed logo that simplifies, unifies, and contemporizes the State Farm brand.

Since our current logo was introduced almost 60 years ago, State Farm has adapted and changed in many ways from expanding our products and services to meeting our customers' needs when, where and how they want. Though we are updating our look to reflect these changes, what hasn't changed is our commitment to you.

It's a symbol of our ability to help you get to a better state and to make a bolder presence in today's marketplace.

Look for our new logo wherever you see State Farm — first in television commercials, online and in mobile applications and in the coming months, in agent's offices, on printed material, and on billboards and signs.