State Farm® has partnered with Parachute to support a National Teen Driver Safety Week in Canada every third week of October. National Teen Driver Safety Week aims to address the number one cause of death amongst teens in Canada, motor vehicle crashes. While Canadian teens 16-24 make up only 13% of licensed drivers, they represent 24% of fatalities and 26% of serious injuries on the road.
State Farm knows how risky it can be on the road and that first year behind the wheel can be the most dangerous. In fact, research conducted by the Traffic Injury Research Foundation [PDF-861.8KB] showed that 16-19 year olds were 30% more likely to be involved in a fatal accident than those aged 20 and older. Further, research shows drugs and alcohol to play a significant role in those crashes.
These numbers point to a need for awareness, conversation and solutions to the risks we all face on the road. Having a National Teen Driver Safety Week will give Canadian teens, parents, teachers and the community an opportunity to discuss safe driving habits.
"State Farm has a long history of promoting teen driver safety" said Barbara Bellissimo, Senior Vice President and Chief Agent of State Farm Canada. "We look forward to working with Parachute and other organizations in establishing a National Teen Driver Safety Week in Canada and raising awareness about the serious issues facing teen drivers."
Parachute is one of Canada's largest injury prevention organizations. Through their strong leadership, they have established the Project Gearshift campaign that is behind National Teen Driver Safety Week. The goal of establishing this week in Canada is to raise awareness and seek solutions to unnecessary teen deaths on the road through community and youth engagement.
"We are delighted to join forces with State Farm, who share our belief that action needs to be taken to reduce the tragic loss of young lives to road traffic crashes," said Louise Logan, President and CEO of Parachute. "We're looking forward to making a real difference with their support."
To learn more about National Teen Driver Safety Week and how you can help keep teens safe on our road, visit parachutecanada.org/NTDSW.
Teen Driver Safety Resources
(Traffic Injury Research Foundation)